The film highlights creativity, inventiveness and the so-called Brazilian borogodó.
The idea is to propose Aquarela makeup as a tool for consumers to know themselves through color.

Put together influencers from opposite universes.
A game influencer learns to put on makeup, and a makeup artist learns to play.
We have a social hit:

the project aimed to speak to a different target audience: people who admire
makeup, but are still afraid to try different colors and shades.

In addition to Niina Secrets and Malena, Natura also promoted
Mari Maria + Pathy dos Reis and Flavia Pavanelli + Foquinha at MakeUp + MashUp.